Professional Summary

Strong leader with motivational management style and a reputation for building and retaining highly effective creative teams. Deadline-oriented achiever with an excellent track record for identifying process improvement opportunities.

Experience

Marketing director– Frameworks Timber

March 2020 – Present

Taking this company from 3 million to 5 million in a year’s time was no easy feat. Their previous website was not converting and had minimal traffic (1200/year). We launched the new website in May of 2020 and the numbers skyrocketed. Instead of 1,200 hits per year, we average over 1,500 per month, a +700% increase. Yes, you read that right. Next, I worked on building a social media presence and developed digital ads and print marketing campaigns. I was able to utilize my experience with business development by implementing a formal review process for all employees, updated all job descriptions, and set company and department goals.

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Creative director– F+W Media Craft Group

Oct. 2016 – June 2017

As a creative director, I co-managed a large team of designers, art directors, illustrators, stylists, photographers & freelancers. This power-house of a department put 180+ magazines & 16+ books to press every year. We worked on all creative assets including marketing campaigns, blogs, web & print ads, in addition to all editorial content. My day-to-day included: developing creative concepts & campaigns, redesigning outdated magazines, liaising between departments, managing production schedules, & mentoring staff to reach their full potential. Crystal clear communication, setting obtainable expectations & positively encouraging my team led me to be a favorite.

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Art Director | Design Team Manager – F+W Media Interweave Division

Sept. 2015 – Oct. 2016

As design team manager, I led a department of 10 rock star creatives for the Interweave division. Working tirelessly, I built a comprehensive magazine production schedule for the editorial & design departments. This included mapping the entire work flow & unveiling inefficiencies. We were able to shave weeks off our project time line, add an accountability factor & clearly communicate expectations for everyone in the process. During this time I also put 15 magazines/year to press on time, every time. Phew!

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Graphic Designer – F+W Media Interweave Division

Feb. 2014 – Sept. 2015

Wow, I loved this job! Designing crafty fashion magazines, planning large scale photo shoots with professional models, beautiful layouts for days. It was a total dream job. I worked on 2 frequency titles & 4 SIPs for a grand total of 14 press days/year. Every single one went to press a day early. Talk about awesome, but, I was ready for more of a challenge. So you can imagine my excitement over my promotion to Design Team Manager!

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Art Director | graphic Designer – Cabela’s Marketing Department

April 2007 – Oct. 2013

Welcome to retail marketing, let the race begin. This job was GO, GO, GO all the time which taught me a deep respect for organization & time management. My team worked on 40+ ad campaigns per year including newspaper, FSI, & digital which equated to over 5,000+ designed pages. During my time as Art Director, Cabela’s underwent a total brand transformation. I had the opportunity to design & refine the retail marketing materials. Happy to report, they are still using what I developed!

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Associate Art Director | EPA – Cabela’s catalog department

Sept. 2004 – April 2007

The job that started my career...Typesetting, proofreading, placing pictures in a box, endless monotony. Quite possibly my least favorite job. But, it kept me motivated to prove myself, to work harder, to excel. I learned from the bottom up. I respect every level because of this job.

Let’s Work Together

Core Qualifications

• Multi-Channel Marketing

• Digital and SEO Experience

• Full Cycle Project Management

• Operational Process Analysis

• Productivity and Efficiency Improvement

• Mitigate “Scope Creep”

• Strategic Planning

• Strong Leadership Skills

• Market Research

• Excellent Interpersonal Communication

• Powerfully Persuasive

• Copywriting and Editing

• Motivated Self-Starter

• Deadline Driven

Technical skills

Adobe® Creative Suite®

Photo Shoot Directing

Print Production

LucidChart Work Flow Mapping

Digital Asset Management Systems

Microsoft®

Google®

Project Management Tools

MacOS®

Microsoft Windows®

Sandler® Sales Foundations